Habanos Introduces New Cigar Classification

Habanos S.A. the worldwide distribution company of Habanos cigars has changed their classification of cigars. Up until now the 27 well-known brands were classified as „Global Brands“, Niche Brands“, Multi-Local-Brands“ and „Local Brands“. José M López Inchaurbe, Development VP Habanos S.A., told Cigar Journal that these classifications have been changed to only two categories: Global Brands and „Portfolio Brands“. The Portfolio Brands category is split up into three segments: „Value Brands“, „Volume Brands“ and „Other Brands“. Here you can see the new break down on the classification according to Habanos S.A.

GLOBAL BRANDS (6)

Cohiba, H. Upmann, Hoyo de Monterrey, Montecristo, Partagás, Romeo y Julieta

• all of them are available in all markets where Habanos are sold
• available at all Casas del Habanos, Habanos Specialists, Habanos Point
• the focus of these brands is on innovation and new product development

PORTFOLIO BRANDS (21)

Value Brands (4) Bolívar, Punch, Ramón Allones, Trinidad

• available at all Casas del Habanos & Habanos Specialists, except in markets with registration issues
• the focus of these brands is on value development

Volume Brands (3) Jose L. Piedra, Quintero, Vegueros

• available at all Casas del Habanos, except in markets with registration issues
• the focus of these brands is on volume development

Other Brands (14) Cuaba, Diplomáticos, El Rey del Mundo, Fonseca, Juan López, La Flor de Cano, La Gloria Cubana, Por Larrañaga, Quay d’Orsay, Rafael González, San Cristóbal de la Habana, San Luis Rey, Sancho Panza, Vegas Robaina

• available at all Casas del Habanos, except in markets with registration issues
• the focus of these brands is on tactical development and regional editions

Photo: Baschung Photography