Toreo Cigars of Tel Aviv has long focussed on selling its range of Nicaraguan, Honduran and Dominican cigars to locals, but is now moving further afield.
After an exhausting but exciting InterTabac 2023, Zafi Barzilay and son Zufi reported huge increase in cigars in general and a recognition that Toreo Cigars was now becoming more than a homegrown affair.
“We have come a long way in a short time,” Zafi told Cigar Journal. “I put a lot of that down to him,” he says, pointing at Frank Emmer, the long-time tobacco insider who is now Toreo’s International Sales Director.
“God sent Frank to us. His experience and contacts have changed the way this company is working. We are building stocks and supplies so that we can continue to serve the customers we have and bring on board even more.”
