Chateau Diadem targeted their customers’ sweet tooth when they presented their new products at the InterTabac trade show in Dortmund. With a design to make it look like a box chocolate, they’ve put both a sample pack and a new size of their best-selling cigar, Conviction.
“The sample pack consists of four sizes; the Robusto, Toro, Double Robusto and Gordo, and we figured it’d be an easy sell if we packaged it like a box of chocolates,” co-founder Emily Sahakian, laughs. “We just love chocolate, and it’s a great introduction to the brand, but it can also be a great gift.”
The addition to the line is a Half Corona, and they come in a (chocolate) box of five.
“It’s 4 x 42, with a pigtail. It’s a great take away for the weekend, and it was actually created as a response to our UK market. They were asking for a quick 20 minute smoke, and now they’re for all the markets.”
