Katja Gnann

To celebrate the 10th anniversary of the New World brand (already in 2024), A.J. Fernandez is launching the New World Decenio at PCA 2025.

As always, the La Aurora booth is a hive of activity. Gustavo Velayos, Marketing and Sales Director for Europe and Asia, shows me the company’s latest brand addition with great enthusiasm: the La Aurora Family Creed Series Fuerte Sol.

“Eiroa represents champagne, C.L.E. stands for Prosecco and Asylum for Jack Daniels,” says Christian Eiroa, briefly outlining his portfolio once again. So there should be something for every taste and budget.

Hopefully we have all experienced that a cigar can taste “heavenly”. Plasencia Cigars has now launched a cigar at the PCA that carries this name: Alma del Cielo.

And with a great trade show presence, the best espresso in the entire hall and, of course, good new cigars.

From now on, all brands (E.P. Carrillo, Pérez-Carrillo and INCH brands) from the Carrillo company will come together under the Casa Carrillo umbrella brand.

Important news: the Nub brand, which has been around for almost 20 years, has been given a new look for all blends.

JRE launches Camp Aladino 2025 and the Aladino 85 Aniversario Reserva.