Cigar Industry – Jul 17, 2010

The Discovery of Yamasá

t has been exactly 20 years since Davidoff moved cigar production to the Dominican Republic. To mark the anniversary, the world's largest family-owned cigar business is launching a completely new line: Puro d'Oro.
Hendrik Kelner
Hendrik Kelner
Photo: Oettinger Davidoff | Hendrik Kelner has developed a new tobacco area for the Puro d’Oro

There has been much speculation about the new Puro d’Oro series, but now the facts are on the table. For the all-Dominican Puro, Hendrik Kelner has not only perfected a new wrapper but also started a tobacco farm in a previously undeveloped area of the Dominican Republic. “It was a long journey accompanied by many difficulties and surprises”, says Kelner.
For a long time it simply did not seem possible to realize the tobacco expert’s dream of developing a Dominican Davidoff wrapper that would meet his high standards.

One day, however, Kelner was analyzing climate statistics when he discovered an area that seemed to have the perfect relative humidity, precipitation and population density to fit his plans. “It was not a traditional tobacco-growing area, but I was convinced that the conditions were ideally suited to my purposes. Chemical soil analysis also promised hitherto undreamt-of tobacco aromas and tastes.” Kelner is talking here about the southern town of Yamasá in the Ozama River valley.

Davidoff Puro d'Oro
Photo: Oettinger Davidoff

“We harvested the first Criollo tobacco in 2004 and soon recognized its unbelievable potential”, says Kelner. “But it took all our knowledge and skill to get good results.” Following harvest, the wrappers undergo several years of drying, fermentation and aging. During fermentation they acquire their typical dark and somewhat rustic texture with an oily sheen. The Puro d’Oro series is being launched in four formats. With the pigtails on the cap, the series has adopted a trait of such earlier formats as the Davidoff No. 1 and No. 2 created in 1967. The golden footband on the cigar bears the name of the respective format. The new cigars are packed in a manner similar to that of Davidoff products in the 1940s: in bundles of 25, tied with a silk ribbon, and packed in a paper-covered box. 

This article was published in the Cigar Summer Edition. Read more

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